Pricing Your Park
How should you set prices? Same as last year? Inflation plus a bit? What the site down the road charges? This page shares a practical approach using the tools in Allocation & Pricing.
The three dials
For every night you control:
- The accommodation price — the nightly price for the unit itself, covering your included people
- Extra-guest prices — what each additional adult, child, infant or pet costs per night
- Capacity (Max Allocation) — how many units of that type you'll sell that night. Selling fewer units than you physically have is a legitimate way to hold back inventory for regulars or late-arriving walk-ins.
A simple starting method
- Copy last year. Use the Batch Wizard to lay out your seasons — peak weeks, shoulder weeks, off-peak — at last year's prices, then adjust each period once instead of 365 times.
- Adjust for what you know — bank holidays, local events, the week the school holidays start. Split those into their own periods and price them up.
- Watch the Dashboard — the occupancy chart and the focus banner tell you when you're under- or over-priced: occupancy under ~50% for the next week suggests a promotion; selling out far in advance suggests you left money on the table.
- Use Reports — ask "Which accommodation type brings the most revenue?" or "Show me this month's occupancy" to see the effect of your changes in plain English.
Stay rules are pricing too
Min Nights protects changeover economics on busy weeks (for example a 3-night minimum over bank holidays), and Max Nights stops one long booking from squatting a scarce summer pitch. Both are set per night in the allocation drawer or wizard.
Pausing instead of pricing
Not every unbookable night needs a price. Pause Availability takes a night off sale entirely — for maintenance, owner use, or while you decide. Paused nights show grey and are excluded from availability everywhere.
Seasonal review ritual
A rhythm that works for most parks: